The Client: A company managing multiple healthcare centers on the East Coast sought to promote their new services and pricing structure through social media.
The Mission: The client aimed to increase awareness and boost engagement with their online marketing campaigns. They requested versatile marketing collateral for use across their brands, including email marketing templates, social media content and management, custom landing pages, and blog posts designed to funnel targeted traffic to the company’s website.
Timeline: 3 Month Campaign
Tools: Adobe Creative Suite, Mailchimp, Sprout Social
My Role: Graphic Designer/CRM/Marketing Specialist
Although our team had creative freedom with the content design, the client provided a brief outlining key points to address in their marketing campaign. Using the script they submitted, I developed compelling visuals to support the campaign.
During this process, I recommended aligning the email campaigns visually with the social media posts to create a cohesive and unified campaign. The client was impressed with the consistent branding and the seamless integration across platforms.
Cohesive email and social media campaigns are essential for businesses aiming to enhance engagement and build brand recognition. Our client was impressed with the results, praising the consistent visuals and streamlined messaging. The unified approach increased online interactions, drove targeted website traffic, and elevated overall campaign effectiveness across platforms.
Industry: Healthcare
Team: Creative Director, Graphic Designer/Marketing Specialist
Media: Digital Content (Social Media, Email Marketing)
