Increasing Traffic and Boosting Brand Awareness

Overview:

The Client: Circle Urgent Care, a business that specializes in medical services, wants to refresh their marketing collateral to supplement their community outreach efforts.

The Mission: The company had been relying on low-resolution, in-house printed flyers, and their promotional materials hadn’t been updated in years. As a business that depends on walk-in clientele and customer interaction, having a professional, high-quality brochure to clearly outline services was essential. After receiving feedback from customers and sales staff about outdated or unclear flyers, they decided to invest in a professionally designed services brochure to better represent their brand.

Timeline: 7 Days
Tools: Adobe Creative Suite
My Role: Graphic Designer

Process:

Our team was provided a detailed list of specifics the client wanted to highlight. During the process of gathering design assets, I realized there was no vector based version of their logo available.

Insights:

I reported this to a very thankful client, and a logo refresh was approved. This logo would go on to further support the brand and their marketing efforts, providing long-term value.

Results:

High-quality brochures are vital for businesses that rely on foot traffic and service promotion. Our client was impressed with the results, noting improved customer communication and satisfaction. Strategically placed brochures boosted service inquiries, walk-ins, and overall brand awareness.

Industry: Healthcare
Team:
Creative Director, Graphic Designer
Media: Print (Tri-Fold Brochure)

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