The Client: A Triple-A game company [redacted] sought a consultation to explore how generative AI could enhance their creative workflow.
The Mission: With more projects requiring deliverables than their resources could handle, the company wanted to investigate AI-driven solutions. Their wishlist included conceptual character design, world-building, and image-to-video capabilities. Drawing on their priorities, I developed actionable strategies to address their needs and integrate AI into their workflow.
Timeline: 4 Days
Tools: AI; Stable Diffusion, Adobe Creative Suite
My Role: Consultant/Concept Artist
The client provided a list of three objectives. Concept designs for two distinct characters they described, and environmental designs for a world they envisioned. This would require training a custom LORA model for each character, and one for the world itself. I created a custom workflow in ComfyUI, to run FLUX (a generative AI model) locally, and begin to build out the prompts for each character.
As generative AI tools become increasingly sophisticated and accessible, organizations are exploring how these technologies can enhance their workflows. Leading companies like Coca-Cola and Nike are already leveraging generative AI in commercials and media campaigns. Drawing on my expertise, I collaborated with the client to guide their decision-making process around integrating AI solutions. The client was delighted with the actionable insights and content provided, enabling them to make informed decisions for their organization.
Industry: Gaming
Media: Digital Art / Video
Team: Creative Director, Consultant